Clarity...

Yes, there are a few things that need to be tweaked on the rough ideas I've put up. It's funny how they never get posted in the order I placed them in the post... Anyways, I agree about trying to make these as simple as possible. The full name of the ROCK, is so long that there are very few ways to make it an immediate read with the full name. That is why I was concentrating more on the mark itself, and could continue to mess about with having the full name in a secondary or tertiary sort of lock-up which would be used sparingly. Another question I keep struggling with is the idea of east meets west. Maybe it was clear in the brief, or maybe it wasn't. But what I'm struggling with is whether or not this is a portal through which westerners will be able to donate, or is this going to be used for the actual school? Meaning will the kids & workers in India be interacting with this in any sort of major way, or is this going to be primarily seen by only those that go through Highland Granite? That is something that will impact the iconography in a major way. Whether we get into some great patterning as background elements, or if those types of elements will need to be in the forefront. Some clarity on that would be great.

Xoxo,

Stephen