Update

The logos have been very well received. In fact, they can't make up their mind because they like them all. In short, they've been blown away. I just wanted to pass on the applause. I'll let you know (soon) when the decision has been made. Also, Brian met with his CPA last week to get everything lined up as far as taxes. I'll pass along info as it comes.

Hope everyone had a nice Thanksgiving!
Thanks, Brooke

Final Deck

Brooke & all, I'm going to email the PDF of the final updated logos that I've been working on. I made some new ones, not really tied to what I had shown previously.

I'll also email the indesign doc to all. Brooke please make any edits as you feel necessary and add anything that you've been working on as well that you'd also like to present.

There are a couple of secondary logos that I liked for two of the directions that I was working on.

Thanks,

Stephen

Brooke option 2 & Deadline

Last night, while I was folding a mound of laundry, I watched the Nate Berkus show. He and his crew pulled off a living room make over in under 8 hours, at night, while the home owner was sleeping. The lady had no idea her husband and friend had nominated her. I think we now need to switch into crazy pull-off a design logo in not 8 hours, but 7 days. One week is Thanksgiving and that's our deadline. Then we need to hand it off to the others. So with the Nate show's motivation, I threw together I design I've been mulling over in my head:








I'm going for kid-whimsy and collage feel

I designed a 2-color with letterpress in mind. But now thinking about it, it could still have some patterning within the letters. No?









Inspiration I love, love, love!

Regarding Research

Mike,

I think that's cool you looked at artifacts in India and the specific region. I particularly liked the photo of the wheel chiseled in rock and also the lions at the bottom because they are reminiscent of monuments made of granite. In that way, it relates to the children, and the Americans in the granite/monument industry. As you pointed out the symbols are meaningful as well, and may be appropriate for representing learning.

At this point, I'd like to stick with the one decision we've made, the name, and push forward since I'm feeling a little worried about time. I don't mean to be inflexible. But I think the inspiration you've put out there can relate to the word, "rock" and this specific project; so I say go for it!

RESEARCH

Hey guys, I looked into the areas where the majority of these workers live and there are some really cool historical/cultural sites that provide a lot of visual reference and context. I am actually a bit overwhelmed with all of this (and not much of it ties directly to "ROCK" or granite, but man there is some cool stuff). So have a look at these quickly and tell me if you think there are some ideas worth exploring. I personally am amazed by the wheel at the Konark Sun Temple in Orissa (the intricate detail!!!). A dharma wheel icon/logo could be awesome (but not too much like the Dharma wheel below)
http://en.wikipedia.org/wiki/Konark_Sun_Temple

These chakra icons were cool too - not very well executed, but interesting. They tie into the wheel concept above and are all about the life force....
http://en.wikipedia.org/wiki/Chakra
Here's one:

I like these links based on the theme "enlightenment"
and note the Bodhi tree (where enlightenment was obtained) has a leaf shaped like a heart. Enlightenment + charity = leaf heart. Whooooaa.
http://en.wikipedia.org/wiki/Mahabodhi_Temple
http://en.wikipedia.org/wiki/Bodhi_tree

The Indian Ministry of Human Resource Development logo is interesting with lots of cool symbols (lions, lotus flower)
http://en.wikipedia.org/wiki/Education_in_India

Anyway, I am hoping to get some insight from you guys because I might be way off with all of this, but my feeling is that there is some cool stuff to work with...what do you think?
I have even been thinking of some different names that could tie into some of these - like something about enlightenment, for example. too cliche?

mike

Regarding Deliverables & Timing

Let's go with:

• 2-3 solid concepts for logo w/ lock-up options
• Typographic feel & suggestions
• Color pallet
• Imagery mood board

I've already started an imagery mood board, but I want to add to it, and refine it. Anna, would you like to work on one as well, or would feedback on your logo be more helpful? What I'm kinda thinking is that when Mike is ready with his concept(s), we choose the strongest 2-3 out of everyone's right then. If they only need minor tweaks the owner can take care of it. If they need more variations, then we share the files and all go to work refining them to our satisfaction.

As a side note, Brian is really easy to work with. He'll appreciate, as I do the work you've already put into this project! So let's not put unrealistic expectations on ourselves. I want a product we can be proud of, but I want it to be fun too.

xoxo

Brooke

Deliverables & Timing

Thanks for the clarification Brooke, that will help a lot as far as what lens we need to look through for this project.

As far as final deliverables from us, what is needed? We are looking to produce 3-4 solid concepts, typographic feel & suggestions, color palette. What else will be needed to have the initial chat with Brian? Do we need a mood board of imagery to go along with the campaign? Or other types of assets? I don't want to start stepping on the toes of the other teams for web or print materials, but it would be great to know what final materials will be needed from us.

For timing, we've got some basic concepts going from both Anna and myself. Mike is going to get some work done where he can (he's got another side freelance project going on right now and things are needing to be delivered around the same time as this). I was going to propose as the deadline for our team to have those initial concepts to you by the end of next week 11/19. As we all have day jobs, which are crazy, that felt like sufficient time to pull together loose ends.

By all means let me know if that will work, or if we'll need to put more pressure on ourselves to get the work done sooner.

Ultimately we need to have sufficient time for the other groups to get everything done as well.

SB